our program.
Our program combines guaranteed investment combined with 24 months of tailor-made support to optimize go-to- market strategy and accelerate sales. A stable dialogue with capital and specialized smart money, ensures funding and expertise to drive growth.
2b Labs operates a two-phase support model, with guaranteed investment per project over 200k. After 12 months projects will be eligible to an additional investment over 1M
Phase 1 – Business Validation (14 weeks)
- Go-to-market, MVP, roadmap, funding strategy, public and private funding
- Business model
- Operation strategy and product roadmap
- Team needs
- Equity storytelling
Phase 2 – Market Acceleration (over 12 months):
- Focus on sales, pilots, team growth
- MVP development
- Accelerate paid pilots and sales
- Sales funnel
- Marketing activities
- Leverage public grants
1
Call for startups (application)
2
Selection committee
3
First investment
(4 weeks since selection committee)
(4 weeks since selection committee)
4
Business validation (14 weeks)
5
Second investment
(4 weeks after business validation is finished)
(4 weeks after business validation is finished)
6
Market acceleration (over 12 months)
7
Eligible to additional investment over 1M per project (12 months after the program starts